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If we think about the most significant graphic designers of the last 25 years one name instantly springs to mind – Peter Saville a man described by many as the most influential graphic designer of his generation. From his iconic early work with factory records through to his current role as creative director of the City of Manchester he has carved himself a niche at the very top of British Graphic Design.
Saville is best known for his seminal record covers for Joy Division and New Order, and more recently art-directing CD covers for Pulp and Suede. His talent however is not confined within the music industry; he also art directed advertisements for fashion brands such as Yohji Yamamoto and Dior, created corporate identities for Givenchy and London’s White Chapel gallery and most recently designed the new England football shirt.
Saville’s first association with factory records came in 1978 along with his first commercial project - the launch poster for ‘The Factory’, a club run by a local TV journalist Tony Wilson. Saville based the Factory poster on an object he had found, an industrial warning sign he had stolen from a door at college.
When Tony Wilson decided to release a record of music by some of the bands that played at the factory he asked the then 24 year old Saville to design the sleeves, when he launched Factory Records in 1979, Saville became its art director and co-founder.
Saville has always been up front in his opinions about the design industry and the constraints he feels it places on designers, he credits Tony Wilson as being an employer that values ‘culture over commerce’, it is clear that this opinion is rooted from his early days at Factory Records where he was given an unusual, if not unprecedented level of freedom to design whatever he wanted, just as the bands were with their music: free from the constraints of budgets and deadlines which were routinely imposed on designers elsewhere.
Saville challenges all designers to ask themselves: what do you really care about? And can you maintain this belief in your work or has design simply become “the cover for unnecessary consumption” he urges young designers to “identify what you believe in and hold onto that connection: design is a vocation, and your motivation is intrinsically linked with a belief in the value of what you’re doing, if you lose these then you have lost yourself”
In a world driven by money and consumerism it is refreshing to see someone defying the status quo, it is hard not to be inspired by his message - the time has come to rip it up and start again, it’s only when you start from scratch and refuse to accept limitations, that you hit on those world changing ideas.
Final DPS, what does everyone think?
This is brilliant, really professional.
ReplyDeleteDoes the body text go over the middle?
ReplyDeleteThanks sam, and Nick yeah it will but because were uploading to ISUU i havent bothered with looking at bleeds etc. x
ReplyDeletei questions the red slightly nut the over all piece is near perfect, maybe get rid of that logo in th e bottom right corner
ReplyDeleteI know i hate the logo dude, but its my chosen article, specialist prints :( wish i didnt have to put it up :( lol thanks though dude
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